Statista reports that online sales made up 19% of total global retail sales. We expect this number to climb in the next few years.
Many businesses that sell products and services want to create their own e-commerce site. This can lead to more sales and a larger customer base.
Once you choose to create an online store, the main question will be which platform to select. There are various e-commerce platforms available. So, which one to pick?
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Laravel is a solid choice. It is an open-source PHP framework that helps in building flexible and scalable platforms. With an easy dashboard, useful features, and a simple development process, Laravel is an excellent option for an e-commerce platform.
This article will discuss the main reasons to choose Laravel for e-commerce development.
MVC Architecture
Laravel uses MVC (Model-View-Controller) architecture that aids in the performance of the website. It helps the developers to develop the e-commerce website in a systematic manner.
It utilizes the MVC architecture that separates the business logic from UI, to provide easy maintenance and scalability.
Security
Security is still one of the most vital features of any e-commerce platform out there. Consumers expect their personal and transaction data to be protected at all times. Laravel comes with a host of security features, including authentication and authorization, data sanitization, SQL injection prevention, XSS security, and more.
Moreover, Laravel provides regular security updates, bug fixes, and enhancements to minimize vulnerabilities.
API Integration
Because of its elaborate structure, Laravel is super simple to integrate APIs. Laravel has in-built tools i.e. Laravel Passport and Sanctum where developers can easily develop secure APIs so that you can integrate with other third-party services such as Payment Gateways, delivery partners, Inventory management, etc.
Scalability
Any e-commerce platform requires scaling to accommodate complex operations, high traffic, higher load performance, and improved user experience. Laravel scales well via:
Horizontal and Vertical scaling: Horizontal scaling refers to distributing the internal load to different servers to handle traffic, On the other end, Vertical scaling refers to enhancing an existing server’s resources by increasing RAM or CPU.
Caching: Caching temporarily stores data for the application, reducing load on the database, speeding up the application, and improving the user experience.
Job Queues: This feature allows developers to relegate time-consuming tasks to the background, freeing up resources to boost performance and customer satisfaction.
Microservices architecture: This method makes the application more flexible and easier to scale without rewriting a majority of them. Microservices make it easier to scale the application functionality up and down as needed.
Performance and Optimization
Website performance is crucial for every E-commerce business. Slow load times result in greater bounce rates, reduced conversion rates, and bad SEO rankings. Laravel has numerous performance-enhancing features. From caching systems that reduce server requests to queues that manage background operations, so that your website can process large amounts of data in the background without slowing down. This enables a speedier, more responsive e-commerce platform that exceeds customer expectations.
Customization and Flexibility
The main reason why Laravel is famous for e-commerce development is its customizability and flexibility.
Unlike pre-built e-commerce solutions that come with fixed structures and limited customization options, Laravel allows developers to build e-commerce platforms suited to the specific needs of the business. You can build custom modules to the specific requirements of the business. For instance, automating marketing campaigns and generating leads. You can integrate any third-party applications or plugins.
Laravel’s ground-up approach offers an impressive level of customization. It allows developers to create customized, intuitive, and responsive UIs to boost user experience and productivity. It enables the development of custom analytics features, allowing businesses to track performance, metrics, and trends and make data-driven decisions. Laravel can be customized to automate repetitive tasks such as follow-up emails and generating reports, saving time.
Modular and reusable code
Laravel uses a modular approach, which organizes code into modules that can be used across the project. This accelerates the development process, as developers can reuse the previously written code without writing from scratch. This modularity allows for the addition of new features as the platform grows without losing any functionality.
PWAs
Several researchers have concluded that most users use smartphones to access e-commerce applications. Laravel allows you to build responsive mobile mobile-friendly websites. PWA is also supported, which provides an experience similar to apps without downloading mobile applications.
Support and Updates
Laravel is one of the most popular PHP frameworks with an active community of developers contributing to it. There’s support, for example, Laravel offers documentation, tutorials, and a community for the developers who use Laravel. Laravel is a very vibrant and continuously evolving framework, which quickly evolves with the rising industry needs for security as well as performance. Additionally, if you’re looking to expand your e-commerce platform or integrate advanced features, you can also consider utilizing python development services for backend or data processing needs.
Frequent upgrades and support: Laravel gets regular updates, so your e-commerce platform will remain relevant in the long run. New features and updates are released regularly, which a professional Laravel development company will help incorporate into your platform, in sync with the latest technology and trends.
Ability to support multiple languages and currencies
Laravel flexibility is highlighted when developing for e-commerce, particularly international e-commerce. It enables the development of language and currency-agnostic platforms. There is inbuilt support by the framework for localization to translate the content and currency, switching easily between different regions. Providing multilingual & multi-currency features makes the business grow globally, and brings in a new customer base.
Seamless Integration
All e-commerce businesses have operational systems in terms of CRMs (Consumer Relationship Management), ERPs (Enterprise Resource Planning), and so on. You can easily integrate existing systems with Laravel.
SEO friendly
Out of all the important components to consider while developing an e-commerce website, one is the SEO-friendly website. One of the most relevant features Laravel provides is its SEO-Friendly URLs which impacts links, rankings, and websites. There are several tools that work really great with Laravel like Digital Dreams, Laravel Meta Manager, and Artesaos/Seotools. There are many aspects to implementing Laravel SEO including using the right tools, proper URL structuring, and route, view, and controller optimization.
Conclusion
Making the right choice of eCommerce platform is one that all businesses need to consider carefully. With a decoupled approach, Laravel ensures to be an end-to-end application followed by organized architecture, with security and scalability features that allow us to build a store best suited for you. Partnering with the right ecommerce website development company makes the best use of Laravel functionalities while creating a scalable business-ready store. Laravel is written for flexibility and long-term support; a perfect match for continued growth as online shopping grows.
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