A tech influencer’s income can vary from month to month and is impacted by a variety of factors. For example, how regularly you post or algorithm updates. Therefore, freelance tech influencers should consider other ways to make money more efficiently.
Content creation can often be time-consuming, especially when it comes to longer-form content like YouTube or podcasts. From scripting to filming, editing to writing captions or descriptions, a lot of time and effort goes into influencing.
This means increasing the frequency of posting content might not be an option.
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By now, we know that being on social media 24/7 can have a detrimental impact on your mental health. However, for influencers, when being on social media is a big part of their income, it can be hard to limit screen time to avoid influencer burnout without impacting their income.
Therefore, it’s worth exploring additional ways influencers make money outside of regularly posting content. Diversifying your content into new formats will mean making the most of your existing assets without having to increase your posting schedule – all while increasing your income.
Here we will look at the best ways tech influencers can make money without having to post more. From brand partnerships to corporate consultancy, these are the best high-return, low-effort strategies worth considering.
Establish brand partnerships with long-term contracts
One of the best portions of influencer income is through posting sponsored content and building brand partnerships.
While you can earn a fair amount with one-off sponsored posts, establishing long-term contracts can be mutually beneficial for both the brand and the content creator. This means that an influencer will work on multiple campaigns together with the same brand, creating an authentic relationship and engaging content.
Depending on the type of content you are contracted for, you may even be able to film it all in one batch, meaning you can increase your productivity and efficiency while securing income over time.
By choosing strategic collaborations with your favorite tech brands, you will guarantee regular income for fewer posts compared to the organic earnings you would receive from non-sponsored content.
Be sure to negotiate the best terms of use and fee in your contract, understanding the expectations of you as well as the payment terms, to make the most of your partnership.
Earn money recommending your favorite tech
An incredibly efficient way for tech influencers to earn passive income is through affiliate and referral marketing.
With referral marketing, influencers can promote their favourite brands and products to their following and viewers, and earn an income from any sales made through their unique affiliate links.
Affiliate links can be shared on social media platforms such as TikTok and Instagram, or in YouTube descriptions and even as part of an Amazon storefront or product list.
These are often incentivised, with special offers or discounts exclusively for your followers and viewers. For tech influencers especially, this is a great opportunity to share electronics software coupons.
The best way to use affiliate links as a tech influencer is by promoting products that you actually use and really are your favorite. Your viewers will know they can trust your recommendation if they’ve seen you use the products in your content, and be assured that your opinions are authentic.
Share your expertise through consultancy or workshops
As an established tech influencer with a unique insight into both influencer business and the tech industry, you are perfectly positioned to offer expert advice on tech trends, the latest product development for business, or how to maximize digital strategy.
You can monetise this by providing consultancy services, advising tech brands on strategy or hosting corporate workshops or training to help brands utilize tech in business.
Once you start delivering workshops or providing consultancy to businesses, be sure to ask your clients for testimonials. Collecting and sharing these can help to advise your services, and enable you to work with more companies on a consultancy basis.
Develop and sell your own online course, tools and workshops
As you have set yourself up as an expert in your field, share your knowledge by creating an online course, develop tools or provide workshops to help provide additional value to your followers.
The types of online courses you can create are broad and depend on your specialism and area of expertise. Courses to teach might include:
- How best to utilize AI for social media or marketing.
- How to build a computer.
- How to customize a tech set-up.
Or even, ‘How to become a tech influencer’ workshops can all provide valuable training for people to expand their tech knowledge and skills.
To take this one step further, expand your ability to make additional income from your online courses or workshops with reseller hosting. Once your customers have completed their online course or workshop, you can offer a hosting service to help them launch their own business website as a way for them to start generating income with their new qualification or knowledge.
This will help you to market your online course and highlight the added value, whilst also providing you with an additional revenue stream.
Write sponsored content for top tech publications
A great way to further certify your position as an expert is to have content published on trusted publications in the tech industry. This can be sponsored pieces paid for by the brand for a review or inclusion in a best products list, or a commissioned piece directly from the publication.
When pitching to publications, be sure to have a unique angle and well-researched topic that will be of interest to their target audience.
Being published in industry publications or websites can help to broaden your reach and get your content in front of a wider audience. This could help to further build your following, which could increase your income through increased views on your existing content.
Seek out speaker opportunities
Another way to make money without posting more is to seek out speaking opportunities at events, panels or as part of webinars that are relevant to your sphere of influence, and that you can add interesting perspectives on.
Adapting some of your content into presentations that can be delivered at conferences or industry events will mean you can extend the lifespan of existing content, by using it in different formats to reach new audiences.
Try reaching out to your favourite tech podcast hosts to see if they are interested in having you as a guest or even a keynote speaker. Look out for calls for papers, call for speakers online, or join the mailing list of industry conferences to make sure you’re aware of any upcoming opportunities.
If you can’t find any opportunities that suit you, why not try hosting your own webinar?
Inviting other industry experts or brands that you have worked with to a virtual webinar can be a great way to diversify your audience as well as help to position yourself as an expert alongside other key figures.
This can bring in income from initial ticket sales, as well as selling access to recordings of the webinar long after the event has taken place.
Final Thoughts
For tech influencers looking to make money without having to post more content, it’s important to consider diversifying your income streams.
By repositioning the value of the content you are producing, and its long-term impact on your income, rather than the frequency of posting, you can make your content work harder for you.
Focusing on quality content in a variety of formats such as webinars, courses or presentations, combined with brand partnerships and corporate consultancy can work alongside affiliate links to help you build your brand authority, reach new audiences and increase your overall earning potential.
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