Adam Preiser was enjoying an early retirement in his 30’s. That was until he started experimenting with YouTube—showing non-developers how to rapidly build sophisticated websites with WordPress.
It all started with one video. A throwaway, almost, with a few affiliate links in the description. When he casually checked in on that video’s stats numerous days later, what he saw astounded him in terms of views and sales.
That turned into the master persuader churning out video after video after video. Five years later, WPCrafter is a 100,000+ subscription force on YouTube. Half of this episode is dedicated to helping you learn about Adam and what he did to grow that channel.
And in the second half — you’re also going to hear how his YouTube channel and his awareness of so many WordPress-related products led him to Sujay Pawar, founder of Brainstorm Force and the WordPress theme called Astra. They eventually joined forces to launch a funnel-making product for WordPress called Cartflows and it is verifiably on-pace for over a million in sales after launching just over 6 months ago in 2019.
But it almost didn’t happen. Launch day was a disaster. But you’ll hear how they recovered, and what’s in store for the future.
Without further adieu, here’s our interview with Adam Preiser.
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Brought to you by Millo.co AND The Podglomerate podcast network, this is the show where we learn from entrepreneurs who understand focus and scale. They’ve started off as solo practitioners — developers, designers, product marketers, or creatives — and found out how to grow something to be bigger than themselves. What makes them unique is that in many cases they started these pursuits as freelance gigs… that ultimately took on a whole new life and scaled far beyond the founders’ expectations and definitely bigger than themselves.
You get to hear the details of what they did, how they did it, and what decisions were the hardest to make along the way.
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