Hiral Rana Dholakiya is a Digital Marketing Consultant with over 10 years of experience. She's passionate about all things Digital & Social Media and has conducted training programs at institutes like GLS University and L.J. Institute of Media & Communications. Hiral also shares her insights and knowledge with the audience of publications like AdWeek, Entrepreneur Magazine, Social Media Today and Social Media Examiner to name a few. You can follow her on Twitter @IamHiralRana.
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Acquiring new clients is far more tedious (and consequently costlier) than “activating” current clients. Ever wonder how to get clients to keep coming back? A 2014 study by Harvard Business School...