Are You Constantly Hustling for New Clients? Let’s Change That

As a business coach and service-based business owner myself, I’ve noticed there’s a common challenge many of us experience at some point and that is: The never-ending hustle for new clients. Been ...

Small tweaks that lead to huge leaps as a freelancer

If I had to define my character, I’d say I’m pretty optimistic.  I genuinely want to see the best in people, assume things will work out for the best, and believe that there’s an intelligent fo...

How to communicate your value and get paid what you’re worth

During my days as an agent for creative directors, art directors and copywriters, I was asked by a large national brand to provide an estimate for tagline development. When I quoted the fee, the woman...

3 Ways to bring more freedom to your freelance business (without sacrificing income)

FREEDOM. Isn’t that one of the reasons you decided to go into business for yourself? Freedom to: Work with whom you want Work when you want Work the hours you want Work where you want Charge how muc...

5 Ways to build your brand without being an extrovert

Have you ever scrolled through your Instagram (or whatever) feed, marveling at everyone else’s apparent ability to share their perfectly curated thoughts and opinions on a daily basis? It’s easy t...

4 Ways to make progress in your creative business

Being an entrepreneur myself, and having engaged with hundreds over the years, I’ve learned there are two traits most of us share: Big ideas Impatience Now this is a pretty bad combination because, ...

4 Ways to focus on getting more done in less time

Ever since I had kids, I’ve found myself saying one of the following way too much: Hurry up I don’t have time I’m too busy Let’s go!!!! Sounds fun, right? Always feeling like you’re runnin...

5 Ways to find (and keep) those clients you’ve been searching for

If you’re in business, there’s always one thing that’s on the top of your mind: Whether you’re starting out and need to get your first few clients, or you’re re-positioning your existing...

Why clients aren’t buying what you’re selling (and what to do about it)

Have you ever wondered how certain businesses or brands just seem to have their finger on the pulse, perfectly anticipating what their clients want and need? What gives? What secret do they know that ...

3 Ways I positioned creative talent to win the big projects (and how you can too)

In my days as an agent for art directors, copywriters, graphic designers and illustrators, I would get a lead on a new project and get to work calling in portfolios (I know, old school!) from all grea...