How to get clients to “like” your freelance business facebook page

I’ve met a few designers who think it’s a good idea to have a facebook page for their freelance design business.

Whether or not I think it’s a good idea to have a facebook page as a freelance designer (I think in some cases it makes sense and in others, it doesn’t), herein lies the big question:

How do I get clients to like my design business facebook page?

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First, who are you targeting?

Just like it’s important to decide who you’re really targeting when blogging about design, you need to make sure you’re targeting the right people when building a facebook page for your design business.

If you post amazing advanced tutorial or inspirational work, guess who you’re going to attract…

Fellow designers.

And guess how many fellow designers will hire you for design work…

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Not many. (If any.)

So the first piece of advice when building your freelance business facebook page: provide content that appeals to potential clients.

What content should you post?

With that in mind, here are a few ideas for content you can post on your freelance business facebook page:

  • Simple tips for your clients. For example, if you build custom wordpress themes, provide links and personal tips on managing your wordpress site. Notify your clients of updates to wordpress software. Repost helpful advice that will help your clients be successful.
  • Current projects and design concepts. As long as your contract allows, post other projects you’re working on. This will keep your most updated projects in front of your client base at all times showing them you stay on top of design trends and that you’re constantly refining your talent.
  • Offers, sales, and other news. Let’s say you finished a print project for one client, invited your client to join your facebook page and then a year passes. It’s likely your past client needs more work done. If they’re sitting on the fence about hiring your again, one little offer, discount, or added encouragement might just push them to hire you again.

What else should freelancers post on their facebook page? Leave a comment and let me know.

Why post that kind of content?

Imagine after working on a project with your client you encourage them to “like” your facebook page.

If you post content only relevant to designers, your pitch could go something like:

“Next time you’re on facebook, head on over to our facebook page and “like” us. We offer advanced photoshop tutorials and totally slick illustrator hacks. Not only that, but we also post Jquery tutorials and the latest in HTML5 and CSS3.”

Can you imagine?

It’s so ridiculous, it’s funny.

But if you post relevant content, your pitch could go something more like this:

“Next time you’re on facebook, head on over to our facebook page and “like” us. We’re constantly posting articles that will help you make good design decisions for your business moving forward. Posts from the best businesses out there regarding visual marketing, branding, and design. And we provide it all for free because we want your business to continue to be successful!”

See the contrast? Imagine which of the two pitches will get more likes on facebook.

It’s obviously the second one.

A word of warning when it comes to like counting

If you’re a full-time freelancer and invite all your clients to “like” your facebook page, odds are you won’t have tens of thousands of likes anytime soon.

Or possibly ever.

So take time to really weigh the importance of a facebook page for your design business.

If you’re hoping for a place you can update your past clients on current offers, work, etc, a facebook page might work. An email list could possibly work as well or better too. With less management.

But it’s up to you.

Just remember: if you choose to have a facebook page for your freelance business, make sure your content is super-relevant to your ideal audience. Attracting designers will do you little good if your ultimate goal is to upsell services to client.

Do you agree? Leave a comment and let’s chat!

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  1. Hm, this is an interesting take on getting more clients. I will definitely try to see if I can apply this knowledge.

  2. At the 9-to-5, we’ve been utilizing the profile pic and wall to be relevant with the season along with a monthly special. It’s prime real estate to get creative and keep followers up to date.

  3. I’m pleasantly surprised to see that in the 2 years I’ve been freelancing, I’ve had several people initially contact me through Facebook, usually through my personal account, but the FB page allows me to keep my audience up to date on my latest projects as well as show my design-related expertise. It’s a way for others to know that you keep up to date on your knowledge, as well as provide a space that is more personal than on your website, which can be quite conventional.

  4. Great info. thanks. I have a facebook page for my design business and I have attracted new clients from it. I find it’s not only the best way to keep my clients up-to date on my services but it also teaches them and start-ups the importance of Brand consistency and so on. I am always updating my pages marketing tools and since I provide social media branding, as a service,my page is a reflection of the services that I provide. Can you imagine hiring a someone that can’t do for themselves what they say they can will do of you? There is so much potential to create an affordable, amazing marketing on facebook , thats what I tell my clients and thats what I do. Here is a link to a article about social-media that I think will be helpful to all.

  5. I just recently read a great book titled, “Leverage Social Networks to Drive Business Results” by Lisa Anderson. Reading her book really made me realize that using social media is imperative to making my business a success so have started using facebook and twitter. Thank you for pointing out the correct ways to use these tools to make my business even better.

  6. I am still working on the facebook likes other ideas are to update clients on awards and exhibitions you can use a email newsletter and or a printed brochure.

  7. I think that people who have a company and need a freelancer to do some job don’t have enough time to stay in Facebook. So it is used mainly to show some “colleagues” freelancers what you have done, or maybe for some inspiration.

  8. What a great no-nonsense article. It can be really easy to get caught up in all the social media and feel as though you should be doing it all in order to better your business. It’s good to take stock once in a while and ask yourself why you are doing it and what your expectations are from your effort.


  9. Great post, Preston!

    I have a Facebook page, but it’s nearly last on my social media priorities. Most of my clients aren’t using Facebook as clients; rather, they usually use if (if at all) for pleasure.

    That being said, having a Facebook page with portfolio pieces and posting client-specific content helps me keep my business in front of my friends and family, most of whom have liked my page.

    While I did attract some designers from LinkedIn traffic, I did that solely to get a small chunk of likes under my belt. Cheating, I know, but I wanted to have at least 50 likes so that the outward appearance was that a fair number of people have visited.

  10. I have picked up a handful of clients from my Facebook page, although it has been mostly because of networking and not necessarily because of my page’s content. The majority of my Facebook posts are automatic posts from when I tweet, but they still get activity.

  11. Great points! Would love to hear you expound on the following statement: “Whether or not I think it’s a good idea to have a facebook page as a freelance designer (I think in some cases it makes sense and in others, it doesn’t)…” Could you please give some more specific examples as to when it’s smart and when it’s not? Thanks!

  12. This is an awesome article. I started a Facebook page for my freelance business because it really helped me get some rank on google. Previously, I was afraid people could not find my work. However, now I’m over the initial burst of your few friends from high school and college liking the page, and I’m stuck just under 100 likes. It looks bad, but I can probably use the tips in this article to get some more likes because I’d have a reason to ask people to like my page (other than to see project updates, which I do post already). Nice advice!

  13. Its funny that as web designers we often promote social media and yet it provides very little value to our own businesses. It’s nice for talking to other designers and keeping up on the industry but for getting “quality” clients, it is a pretty poor method.

    Curious if you’ve had any experiences or know anyone in the design field who’s actually been successful with Facebook. And by successful I mean making more money and getting good longterm clients, not getting a bunch of useless followers/likes/shares.

  14. I really liked what you write about what content we should share on pages. When we invite our client into our Facebook official pages then we have to careful about the content because it can break or make your business. Your company image will depend on your facebook page in a way.

  15. A lot of great advice here- I think a lot of people treat their business Facebook page like their personal Facebook page in that they just include stuff they think is cool or that they would like. More often than not- that doesn’t sync with what the client thinks is cool or likes. I do however thing that all designers should have a Facebook page for their work. Facebook is a great tool for networking a discovering other designers and it a great way of getting a lot of eyes on your work. You may have 1000 fans who only like to see what designs you’re producing for arts sake- but once they like some of your work, their whole fan network see’s that. Who knows how many potential untapped clients are waiting in those 1000’s of various untapped networks?

    1. That’s a great point. I consider my FB page an opportunity to extend the visibility of my projects. I value that, because it’s a great way to spread out your network. Maybe it doesn’t translate to a direct profit, but more people know what you do. If you can show your personality on that page as well, you may open the door to some out-of-state clients.

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