From founder to freelancer: How Louis Nicholls has flipped the script for success

In this episode, you’ll hear the story of Louis Nicholls, founder of ‘Sales for Founders’, where he teaches sales skills for a mostly tech founder audience.

What makes Louie’s story so different is that it’s a 180-degree flip from our typical script. Louis went from co-founder of to setting up his own freelance consulting business. 

In just less than 2 years, Louis has a solid financial foundation from his online course and consulting with software companies on growth, with additional courses for his core audience in the works. 

Louis’ story is also different in that he’s from Switzerland, and has gained a slightly different perspective on how tech companies in Switzerland and Europe succeed compared to those in the US.

You’re going to learn how Louis has built multiple streams of income, how he manages his different clients, what the future plans for his consulting business look like. 

New Segment! 

And…there’s a new segment late in the show: “Three & One”.  Louie will share his one answer in three important areas of life, that you’ll want to tackle whether you’re a freelancer or a founder. 

We hope you enjoy this episode of Freelance to Founder.

Please don’t forget to leave us an honest rating on iTunes.

Brought to you by AND The Podglomerate podcast network, this is the show where we learn from entrepreneurs who understand focus and scale. They’ve started off as solo practitioners — developers, designers, product marketers, or creatives — and found out how to grow something to be bigger than themselves. What makes them unique is that in many cases they started these pursuits as freelance gigs… that ultimately took on a whole new life and scaled far beyond the founders’ expectations and definitely bigger than themselves.

You get to hear the details of what they did, how they did it, and what decisions were the hardest to make along the way.

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You can also listen to any previous episodes of Freelance to Founder on our website, in Apple Podcasts, through Pocket Casts, or just search ‘Freelance to Founder’ on your favorite podcast player.

Freelance to Founder is a production of Millo.

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About Millo Team

Millo has been serving founders & freelancers since 2009. Our team of expert contributors consists of designers, agency-builders, writers, entrepreneurs, consultants and more. Dive into our best content on our start here page.


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