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millo.co > long-test-marketing-idea-giving
How long should you test a marketing idea before giving up?
Marketing. That dirty ‘M’ word. How dare they not warn you of it in design school. “Do good work” — they say. “Create a great portfolio” — they say. “Look after your clients�...
millo.co > 55-questions-to-ask-when-designing-a-logo
55+ Questions to ask when designing a logo
Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by aski...
millo.co > 3-easy-ways-turn-one-off-projects-long-term-clients
3 Easy ways to turn one-off projects into long-term clients
Let’s start with the obvious: not all of your clients are candidates for long-term relationships. Okay, so you’ve been hired to do a project for a client. Pretty straightforward, right? ...
millo.co > grow-business-networking-guy-hates-networking
How I grow my business through networking (from a guy who hates “networking”)
Back in the day we had no budget for marketing. So my partner and I would hit up the local networking events every week. For the most part they were completely worthless, and soul-sucking. Everyone th...
millo.co > turn-day-to-day-struggle-into-creative-business-you-love
How to turn your day-to-day struggle into a creative business you love
If you’re anything like I was just a few years ago, you’re probably working your tush off, spinning your wheels like a hamster on steroids and feeling like it’s just not paying off. Like your ba...
millo.co > how-to-handle-tough-client-conversations-and-save-the-relationship
How to handle tough client conversations and save the relationship
Being a solopreneur is a lot of fun. You almost always get to make your own schedule, wear whatever you want, reject projects that aren’t a good fit, not drive during rush hour…it’s ...
millo.co > dos-donts-branding-business-right
10 Essential dos and don’ts of branding your solo business
As a creative entrepreneur, sometimes it feels like you’re supposed to be automatically awesome at creating a stellar brand for your solo business. The truth is, perfecting your own brand is t...
millo.co > how-to-find-hire-and-work-with-an-accountant
How to find, hire, and work with a great accountant
It can be expensive to work with an accountant. Do you really need one? And what, beyond filing your tax return, should you use them for? If you’re serious about growing your business, the right acc...
millo.co > how-to-negotiate-with-clients-and-vendors-like-a-pro-this-year
How to negotiate with clients (or anyone) like a pro this year
Negotiations always give me the jitters. Am I proposing a fair deal? Am I about to get swindled? Should I look elsewhere? Am I going to lose this project? Is this client going to be more stress than t...
millo.co > avoid-distractions-working-home
How to avoid distractions when working from home
Working from home has many perks: more time and money otherwise spent on commuting, flexible schedule, and an opportunity to combine work and family life. All this comes at a price – some people fin...