About April Greer

April is the Director of Projects at Reliable PSD, a design-to-code company for designers, by designers. She’s the glue keeping everything together, organized, and right on time, and giving everyone a fantastic experience while she does it.



  1. I always find it reassuring when a good chunk of what I read, I can say “yep I already do that” As an old hand now working on my own , it can feel like you have lost your touch a bit sometimes. Thanks for reminding me that I do know what I am talking about.

    • Hey Linda,

      My pleasure! I find it reassuring when I write and get comments like, “Glad I’m not the only one!” 🙂

  2. Sharon Pettis McElwee says

    Thanks for talking about the research phase. When I’m working with a client in an unfamiliar industry, I think this takes the longest. I like to come up with words and icons as the basis for my sketches. Icons are so easy and versatile!

    • Hey Sharon,

      You’re welcome! I think it’s an “unsexy” part of design that doesn’t get talked about enough, with client or amongst ourselves.

  3. Sharon Pettis McElwee says

    another great resource for looking at other logos is brandsoftheworld.com

  4. Lou Levit says

    Great post April!! 🙂

  5. Thanks! Very interesting and useful post!

  6. E Grahics says

    Once again great post.

  7. Thanks a lot for your article, very interesting.

  8. Brock Merlin says

    Logo is generally designed to identify a particular brand, workplace or
    some organization. After spying their logo know what things were better
    and what things were worst in their designing and try to avoid those
    things that were worst in their logo. While designing logo try to unique
    symbol and different way of designing your business name.

    [email protected]


  1. […] 5 Steps to a creating a massively successful logo – With a website, or a brochure, or almost any other marketing piece, you’ve got a branding guide to start from. Something that’s already established as a basis for the design. But not when you’re creating a new logo. […]


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