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8 Best AI Design Tools Tested & Reviewed by a Designer 2023

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In the ever-evolving world of graphic design, staying ahead of the curve is paramount. 

As we witness the rise of artificial intelligence (AI), it’s no surprise that AI design tools are taking the industry by storm. These powerful tools are not just another passing trend; they have the potential to revolutionize our creative process and elevate our work to unprecedented heights.

The search for tools to enhance design workflows is constant, so here are the best AI design tools to harness the power of artificial intelligence to transform your creative process!

designer working on design projects

What is an AI Design Tool?

An AI design tool is an application that utilizes Artificial Intelligence (AI) to assist in creating visual content, such as providing visual assets in a single click to streamline the graphic design process. For example, logo and AI image generators leverage machine learning models and algorithms to analyze keywords, style preferences, and desired visual elements, generating custom logos or images by automatically combining and modifying existing design elements.

AI Design Tools aim to enhance creativity, streamline workflows, optimize designs, and improve overall efficiency in diverse fields such as graphic design, industrial design, architecture, user experience (UX) design, and more.

How Does an AI Design Tool Work?

An AI Design Tool typically starts by analyzing data, including design principles, existing designs, and more. AI tools learn patterns, styles, and trends through machine learning algorithms, allowing them to generate designs autonomously. 

The tool’s capabilities evolve as it continuously learns from user interactions and feedback, adapting its recommendations and designs to better meet user needs and preferences.

Why Do You Need an AI Design Tool?

AI design tools provide various benefits and assistance throughout the design process. Here are several ways in which AI design tools can help:

  1. Enhances Productivity: Reduces manual effort by creating multiple design variations instantaneously.
  2. Inspiration & Ideas: AI design tools generate ideas based on the information you give them. These tools can inspire new designs by analyzing patterns and trends from data.
  3. Personalization: AI design tools can leverage user data and preferences to create personalized designs.
  4. Collaboration: Some AI design tools can facilitate collaboration between designers and teams, allowing multiple designers to work together seamlessly.

What Makes an AI Design Tool Great?

Several factors contribute to making an AI Design Tool great. 

  • User-Friendly Interface: For ease of use, especially for those who do not have a design background and don’t want to learn complex design software.
  • Wide Range of Features: Such as logo, image, and video generators for whatever creative assets you need.
  • Continuous Improvements: AI design tools learn and adapt to user needs, improving their recommendations and designs to keep up with trends.
  • Highly Flexible: Offering customization options to suit individual preferences.
  • Robust and Reliable Performance: Providing fast and accurate results while maintaining data privacy and security.

8 Best AI Design Tools

Here are the best AI design tools:

  1. Canva (Best Overall)
  2. Looka (Best for Branding)
  3. (Best for Marketing)
  4. Fotor (Best for Designers)
  5. Adobe Firefly (Best for Adobe Users)
  6. Midjourney (Best Image Generator)
  7. Khroma (Best Color Palette Generator)

1. Canva (Best Overall)

canve homepage

Key Features

  • Thousands of professional templates
  • Great for collaboration
  • Various AI tools such as Magic Write, Magic Design, and AI Image Generator

Canva is a user-friendly design tool that offers a wide range of features for creating stunning visuals. It has gained popularity as an Adobe alternative due to its accessibility and intuitive interface, making it suitable for designers of any skill level. 

Canva also incorporates AI design tools, such as text-to-image generative AI, Magic Eraser to remove unwanted objects in photos, and Background Remover. Canva’s AI-powered background remover accurately removes backgrounds from images, making creating clean and professional-looking compositions easy. 

These AI design tools empower users to create visually appealing designs efficiently, even without extensive design experience.

My Experience with Canva:

Canva Instagram post templates using Magic Design

Canva truly is an easy-to-use, beginner-friendly design tool. Among the design tools tested, Canva has the most elegant and trendy templates that are minimalistic and not overdone. 

With the new Magic Design AI feature, you must upload your media, determine your style and headline, and choose the graphic you create. From there, Canva generates various templates to save time sifting through thousands of templates.

The Magic Edit tool is also impressive. Upload a photo in the Photo Editor and select “Edit Photo.” Next, go to “Magic Edit” under Tools, paint over the subject, and replace it with whatever you want using AI!



Canva will give you some text-prompt suggestions and four variations to choose from.


  • User-friendly interface with a drag-and-drop design approach, making it easy for users with limited design experience to create visually appealing designs.
  • A vast collection of professionally designed templates for various design purposes, offering users a starting point and inspiration for their projects.
  • AI tools work well and help streamline the design process to save time.


  • The level of customization may be limited compared to more advanced design software.
  • Some templates require the Pro plan.


canva pricing table

2. Looka (Best for Branding)

looka homepage

Key Features

  • Logo Maker
  • Branding Kit Maker
  • Customization and Editing
  • Mockup Tools
  • Various File Formats and Downloads

Looka is an AI-powered design tool specializing in logo and brand kit generation. It utilizes artificial intelligence to generate customizable logos based on user preferences. 

Looka offers a user-friendly interface where users can easily input their business name, select their industry, and choose from various logo styles and color palettes. It also provides a complete brand kit with multiple assets like social media profiles, business cards, and more, ensuring a cohesive and professional brand identity.

My Experience with Looka:

Different logo style options generated by Looka.

I started by creating a logo on Looka; the experience was enjoyable and seamless. Looka takes you through the logo design process by asking you the following questions:

  • What is your business name?
  • What industry is your business in?
  • Which logos and colors are you drawn to?
  • Which symbols are you drawn to?

From there, it generates logos which you can select one to customize. You can keep generating more logos until you find one that stands out.

customizing logo with looka

Customizing the logo may be limited, but it offers the essential tools you need and is excellent for beginners. Looka will automatically place your logo in different mockups so you can see how it looks in different contexts.

Compared to other logo generators, Looka’s logos are minimalistic and well-designed.


  • User-friendly interface and intuitive design process, making it accessible for users with limited design experience.
  • A diverse range of options to customize and create unique logos and branding materials.
  • Looka’s AI-powered logo generator can quickly generate logo options providing users with a starting point for their logo design process.


  • The level of customization may be more limited compared to working with a professional designer or using more advanced design software.
  • Due to the extensive use of pre-existing design elements and templates, logos created with Looka may lack originality and uniqueness.
  • Branding capabilities may have limitations compared to working with a dedicated branding agency or professional designer.


looka pricing option 1 get a logo and brand kit

looka pricing option 2 a logo only


You can design your logo on Looka for free, but you have to pay if you want to download it.

3. (Best for Marketing)

The landing page

Key Features

  • Logo Maker
  • Video Maker
  • Speech Maker
  • Design Maker
  • AI Writer is an online design tool that offers a wide range of powerful features for creating professional graphics and designs. You can create logos, videos, banners, and mockups with AI in two minutes.

It has plenty of powerful AI features, including a logo maker, video maker, speech maker, design maker, and AI writer. 

The AI-powered logo maker allows users to generate custom logos quickly and easily. At the same time, the design maker is great for creating social media posts, presentations, and marketing materials, with a vast library of templates, fonts, and images. 

If that’s not all, also includes an AI background remover for effortlessly removing backgrounds from images and an intelligent mockup generator for showcasing designs in realistic settings.

If you’re a graphic designer, social media marketer, or content creator, has everything you need and more.

My Experience with

Orange logos generated from offers a comprehensive suite of design tools in a single platform, providing convenience to users. However, while the tool is convenient, the quality of its output may not be the best. 

The logo generator generates a range of logos with styles that are too diverse based on the prompts selected. However, you’ll have the flexibility to choose the preferred logo and customize it by modifying font, color, and more according to your preferences.


  • Everything is online, so you don’t have to worry about it crashing and losing all of your work
  • More than a design tool with its AI writer, speech maker, and more
  • Large content library
  • Free assistive tools to guide you
  • Ability to collaborate with larger teams


  • Templates can be overdone, and lack originality
  • Missing an AI image generator
  • The results may not be the best


The pricing chart

4. Fotor (Best for Designers)

The Fotor AI design landing page

Key Features

  • Online Photo Editor
  • Logo Maker
  • Poster Maker
  • Various AI Tools
  • Templates

Fotor is a comprehensive design tool offering various features to enhance creative projects. It has multiple AI generators, a logo maker, a poster maker, an online photo editor, and marketing and social media templates.

The photo editor has powerful editing capabilities, allowing you to easily adjust colors, apply filters, and retouch images. Fotor’s design templates have customizable elements to create posters, banners, social media posts, and more. 

With its user-friendly interface and advanced editing tools, Fotor is a versatile platform for beginners and experienced designers.

My Experience with Fotor:

With Fotor, I experimented with their text-to-image AI image generator. I let the generator “Surprise Me” with the following prompt: 

“4K HD, high detail photograph, shot with Sigma f/4.2, 250 mm sharp lens, shallow depth of field, White golden retriever, consistent, high detailed light refraction, high-level texture render.” 

Here is my result:

A golden retriever outside.

Although the image may not entirely resemble a genuine photograph, it still maintains an impressive overall appearance with a high level of detail with a good level of sharpness and blur throughout the photo. 

From here, I can adjust the aspect ratio and style. I can also edit the photo to my liking by utilizing additional AI tools provided by Fotor, such as 1-Tap Enhance, Background Remover, AI Enlarger, and Magic Remove.


  • A comprehensive set of design tools offering versatility for various design needs.
  • A user-friendly interface for both beginners and experienced designers.
  • Fotor’s AI tools can quickly improve image quality and resize images with minimal effort, saving time.
  • A vast library of pre-designed templates, layouts, and graphics that can serve as a starting point for design projects, providing inspiration and speeding up the design process.
  • Cloud storage allows users to save and access their designs from anywhere, ensuring convenience and flexibility.


  • Lacks some of the more advanced design features and capabilities in professional design software.
  • Some of Fotor’s advanced features and premium content requires a subscription.
  • The free version of Fotor includes watermarks on some designs, which could be undesirable for those looking to create watermark-free designs.


fotor pricing table

5. Adobe Firefly (Best for Adobe Users)

The Adobe Firefly landing page.

Key Features

  • AI Image Generator
  • Generative Fill & Recolor
  • Text Effects
  • 3D to Image
  • Extend Image

You’ve undoubtedly heard of Adobe’s popular apps like Photoshop and Illustrator, but have you heard of Adobe Firefly?

Adobe Firefly is a cutting-edge design tool to revolutionize the creative process. One of the most exciting aspects is its integration into existing apps like Photoshop, taking design capabilities to new heights. 

There are plenty of features that come with Firefly. For example, you can effortlessly transform the text into stunning images, unlocking a new level of creativity. 

You can also use generative fill and recolor to explore and experiment with endless possibilities. And let’s not forget about the mind-blowing text effects that Firefly offers, allowing users to add mesmerizing visual elements to their typography. 

Adobe is making big moves, and Firefly is set to inspire and empower designers like never before.

My Experience with Adobe Firefly:

The word “Millo” is made from rubber balls on a lime green background using Adobe FIrefly’s AI text effect tool.

One of Firefly’s most unique features is its AI text effect feature, where you can apply styles and textures to a text prompt. 

I chose the “rubber balls” effect, and it worked well. You have some customization options, such as changing the color of the background, the font, and how loose or tight you want the style to be on the text. 

The customization tends to be limited, and I can see many people making the final edits using another design tool. But that’s the beauty of Firefly being part of Adobe Creative Cloud as Adobe integrates Firefly into popular existing applications like Photoshop.


  • User-friendly and easy to use, especially for Adobe programs.
  • Firefly seamlessly integrates with other Adobe Creative Cloud applications, such as Photoshop.
  • Lots of features to test and play around with.


  • Part of the Adobe Creative Cloud suite, requiring a subscription, may be more expensive than free or lower-cost design tools.
  • Amount of features may feel overwhelming for casual users.


Adobe Firefly is free for existing Adobe users. There is a seven-day free trial for non-Adobe users.

6. Midjourney (Best Image Generation)

The Midjourney homepage

Key Features

  • AI Image Generation
  • Discord Community
  • Create any Image Type
  • Stunning Results

Midjourney is a design tool that leverages AI for image creation, allowing users to create impressively realistic and detailed images easily. It integrates seamlessly with Discord, allowing users to interact with the tool directly within the platform and giving users an online community to share their generations and interact. 

By utilizing Midjourney’s advanced AI algorithms, users can generate high-quality images by specifying their desired attributes, resulting in stunning visuals that can be used for various purposes, such as digital art, design, or even storytelling.

My Experience with Midjourney:

The Midjourney Discord channel.

Here is how to use Midjourney to generate images with AI:

  1. Go to and select “Join the Beta” on the bottom right.
  2. Create a username and claim your account by adding an email address and password.
  3. Go to one of the “Newbie” or “General” channels on the left panel. 
  4. Insert your text prompt in as much detail as possible and generate four images.

You can find a more detailed beginner’s guide here.

Compared to other AI image generation tools, Midjourney is overwhelming. It’s great that you are immediately part of a community, but creating a Discord account and putting in effective text prompts can be confusing for some.


  • Continuous version improvements for better images over time.
  • High-quality images with impressive visual realism are often indistinguishable from genuine photographs.
  • Wide range of styles you can create.
  • Generate four images simultaneously and create variations from a single selection.
  • Quick-start guide for beginners with clear instructions on how to use Midjourney. 
  • Built-in community.


  • It is limited to AI image generation.
  • It runs on Discord which can be confusing and overwhelming for some.
  • No ability to edit the images you generate.
  • Pricing plans could be clearer.


Midjourney pricing table

7. Khroma (Best Color Palette Generator)

The Khroma homepage.

Key Features

  • Color Palette Generation
  • AI-Powered Color Suggestions

Khroma is a powerful design tool that helps designers generate captivating color palettes for their projects. It utilizes machine learning algorithms to analyze existing color combinations to identify harmonious relationships and generate color palettes that exhibit cohesive and aesthetically pleasing compositions. 

Khroma assists designers who struggle with finding the ideal color combination by offering intelligent suggestions based on their color preferences by selecting 50 colors they are drawn to. This helps streamline the color selection process while saving time and effort.

My Experience with Khroma:

From the start, Khroma has a welcoming, beginner-friendly interface. All you have to do is select “Get Started.”

Different color palettes lined up next to each other.


From there, select 50 colors that you like. Khroma asks you to choose 50 for the best results.

Once complete, select “Start Training.”

Color palettes generated by Khroma.

After about a minute or two, Khroma will present you with an endless amount of color palettes based on the color selections that you can view in different formats, such as gradient, image, type, or palette. You can also use the search bar at the top to find color types, hues, names, and hexes (just type in “tips” and hit “Enter”).


  • Completely free!
  • Utilizes advanced AI algorithms to generate intelligent color suggestions based on user preferences, providing a vast range of harmonious and visually appealing color palettes.
  • Eliminates the need for extensive manual color exploration.


  • The color palettes generated may not always align perfectly with every user’s specific tastes or desired outcomes.
  • Limited understanding of the context or industry requirements, potentially resulting in palettes that may not be suitable for specific design purposes.
  • It may lack the unique and imaginative touch that human designers can bring to color selection.
  • Only generates color palettes.



8. Appy Pie Design

appy pie ai

Key Features

  • AI-powered Design Tools
  • No Design skills required
  • 10000+ Professional templates
  • Collaboration Features

Appy Pie Design is built on the foundation of Artificial Intelligence, transforming the way we approach graphic design. Its tailored for both businesses and individual users, ensuring that regardless of your design background, you have access to top-tier design tools. With its expansive collection of ready-to-use templates, you’re never starting from scratch. The intuitive system is filled with a vast array of premium graphics and images, ensuring every design stands out.

But what truly sets Appy Pie Design apart is its AI-driven capabilities. Instead of spending hours on a design, the platform speeds up the process by providing smart suggestions tailored to your needs. Routine tasks that once took up valuable time are now automated, letting you focus on the creative aspects. In essence, Appy Pie Design not only makes design accessible but elevates it, ensuring every creation is both efficient and of the highest quality.

The online graphic design software that requires no designing skills, has introduced its latest feature- the AI Text to Video Generator. This latest tool is designed to transform written content into visually compelling and engaging videos, revolutionizing how you convey and present ideas.


  • No learning curve
  • User-Friendly Interface
  • Cloud-based Platform


  • Limited access in free version


Appy Pie Design’s Pro service begins at $6 per month and $48 per year, but they also offer a free version to let you explore the platform and its features.

Conclusion: What is the Best AI Design Tool?

AI design tools have become invaluable assets for graphic designers, revolutionizing the creative process and enhancing our workflow. There are lots of incredible design tools out there, but among the options available, one tool stands out as the best overall: Canva. 

With its intuitive interface, extensive library of templates and design elements, and powerful AI-driven features, Canva takes the crown in providing a seamless and efficient design experience. Whether you’re a seasoned professional or a beginner, Canva’s versatility and user-friendly approach make it a must-have tool in every designer’s toolkit. 

So, unlock your full creative potential and embark on a design journey like never before with these tools and their exceptional AI capabilities!


How do I become an AI designer?

To become an AI designer, you should gain a strong foundation in design principles and artificial intelligence concepts. Familiarize yourself with AI design tools and programming languages, and seek opportunities to apply your design skills in AI-related projects or collaborate with AI teams to gain practical experience in the field.

Is there AI for graphic design?

AI tools and software are available for graphic design that utilize artificial intelligence techniques. These AI-powered tools can assist designers in various aspects of their work, such as automated image editing, generating design suggestions, creating layouts, and even generating entire designs based on specific parameters or styles.

Will AI ever replace designers?

While AI has the potential to automate certain aspects of design, it is unlikely to replace designers completely. Design involves creativity, critical thinking, and human intuition, which are currently difficult for AI to replicate. Instead, AI is more likely to augment and assist designers, enhancing their workflow and freeing them up to focus on higher-level tasks.

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Written by Janine Heinrichs

Contributor at

Janine Heinrichs is a graphic designer who writes at Janine Designs Daily.. Her mission is to show people that the faster and more effective way to become a graphic designer is not by getting a degree; it's by being bold and putting your work out into the world.

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Reviewed & edited by Alex Skinner, at Millo.

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