We interview Brian Casel: entrepreneur, product designer, writer, trainer at flagship training program Productize, host of ProductizePodcast and Founder of AudienceOps, a done-for-you content marketing service.
Brian Casel has an expert entrepreneur’s eye for turning products into services and vice versa.
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He runs Audience Ops, a productized service that offers all aspects of content creation for companies. Before that, he ran Restaurant Engine — a niche WordPress site provider, where he really honed many of the processes his business still uses today
In this wisdom-packed episode, you’ll hear Brian talk to us about transitioning from productized services to a SaaS model business generating over $500K/year.
He also discusses what AudienceOps was like 6 months into development, touches on team management and how he handles developing a new product while supporting an existing one.
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