Client acquisition is the process of attracting and securing new clients for a business. It typically involves a variety of marketing and sales strategies aimed at identifying and engaging potential clients, building relationships with them, and ultimately convincing them to hire the business for their services.
For freelancers, client acquisition is a critical part of building a successful business. Without a steady stream of clients, freelancers may struggle to generate consistent income and grow their businesses over time.
See also: SOP (Standard Operating Procedure)