Direct mail is a marketing strategy that involves sending physical mail, such as letters, postcards, or flyers, to a targeted group of potential clients. The goal of direct mail is to create a tangible and personalized connection with potential clients, and to encourage them to take action, such as visiting a website, making a phone call, or requesting more information.
Freelancers can use direct mail to get more clients by identifying a targeted group of potential clients and sending them a personalized and compelling message that showcases their expertise and value. Direct mail can be particularly effective for freelancers who have a local or regional focus, or who offer services that can be easily described and explained through written materials.
See also: Outbound Marketing