A client style guide is a set of standards and guidelines for how a client wants their content or branding to be presented. The style guide typically covers elements such as tone of voice, language usage, typography, color palette, imagery, and other elements of design and presentation.
The purpose of a client style guide is to ensure consistency and coherence in the client’s communications and branding, and to provide clear direction for freelancers and other suppliers who are working on the client’s projects. The style guide helps to ensure that the client’s brand is represented consistently and effectively across all of their materials, and helps to ensure that the client’s message is communicated clearly and effectively to their target audience.
For freelancers, a client style guide can be a valuable resource and should be reviewed carefully before starting a project. The style guide should be followed as closely as possible in order to ensure that the finished product meets the client’s expectations and standards. If there are any questions or concerns about the style guide, it’s important to communicate with the client and work together to find a solution.