From quitting law school to building a massive copywriting business with Joanna Wiebe of Copy Hackers (FTF 3.4)

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If you have a love/hate relationship with your day job or you just feel stuck and emotionally disconnected with your work, today’s episode of Freelance to Founder is just what you need.

On the show today we hear from Joanna Wiebe, the founder of Copy Hackers, a website filled with authoritative content for writers. But like everyone on the show, she didn’t begin with a giant, successful business.

Joanna tried following the expected college route and went to law school for a day—no really, one day—before realizing it wasn’t for her. She liked the safety of a desk job, but she knew she wasn’t built for it. She graduated in Communication instead and went straight to work as an agency writer and later worked for Intuit (maker of QuickBooks).

It was then that she joined an online community where someone asked for feedback on their website. She gave him feedback on the copy, and he thanked her publicly online. From there, the floodgates opened.

An idea slowly formed, and Joanna used this idea of community that had helped her so much in her own website.

For the rest of Joanna’s story, listen to episode 3.4 of Freelance to Founder. As a bonus, you’ll also learn how Joanna writes to convert her customers and create an engaged community.

To listen to the full episode, click below or find the show in iTunes or wherever you get your podcasts.

You can also listen to any previous episodes of Freelance to Founder on our website, in Apple Podcasts, or through Pocket Casts.

We hope you enjoy season 3 of Freelance to Founder. If you do, please take a moment to leave an honest review and rating on iTunes—it’ll help us make the show better and get it in front of freelancers and solopreneurs who will benefit from the show.

Our next episode will feature Nathan Barry, founder of ConvertKit. You won’t want to miss out on his story. Tune in next week for more.

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  1. Great hear your story, Joanna 🙂



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