As influencer marketing becomes more popular, the competition among influencers also grows. PR agencies receive tons of emails from influencers and bloggers who are ready to use any collaboration opportunity.
Although the competition can be quite intimidating, well-written brand pitch emails can help influencers stand out and successfully collaborate with brands.
Fortunately, we prepared this quick guide that will help you understand what you should include in your brand pitch emails. We even prepared some pitch email templates that you can use right now. A good brand pitch email template can help you get inspired and figure out what to include in your email.
In this article, we will consider the features of brand pitch emails, as well as tips on how to make your emails effective.
What To Include in Your Brand Pitch Email Template
If you want your brand pitch email template to fulfill its purpose, you should make sure that it immediately grabs attention, clearly communicates the value of potential collaboration, and doesn’t distract recipients from important information with any unnecessary elements.
You should make sure that your email stands out and has the right structure. Therefore, we prepared a list of the seven things that you should include in your brand pitch email. This way, you’ll be able to craft an effective brand pitch email template that you can use every time you want to reach out to a new brand.
1. Subject line
When using cold emailing to approach brands, your subject lines are extremely important because they determine whether your recipients will actually click on an email and read it or scroll down and forget about it. Your subject line should be intriguing and interesting.
The most difficult thing about subject lines is to make them compelling yet not too pushy so that your emails won’t end up in a spam folder.
Make your subject line personal because people often use emails for personal communication. Your subject line shouldn’t be generic. Address your recipient by their name. Research the target brand and determine who will likely read your email.
If it seems impossible to do, you should at least include the brand’s name. According to research, personalized subject lines have a 30.5% higher response rate, so adding a recipient’s name is always a good idea.
Effective subject lines also often contain numbers. For example, you may mention your stats. At the same time, it’s important to keep your subject line short. Another good approach is to include a question that you’re going to answer in the body of the email.
Perhaps, the most difficult thing about email outreach is to get a response. According to statistics, only 8.5% of emails get a response. Why are so many outreach emails getting ignored? Well, they might be too self-promotional or just too generic to attract attention. Most often, people ignore emails simply because they don’t communicate any value.
PR and marketing managers that work for well-established brands constantly receive tons of emails from bloggers and influencers who want to collaborate.
First, these people are busy so they will only dedicate their time to reading your email if it’s worth their attention. Secondly, these people know all the marketing tricks so getting their attention is even more difficult than when dealing with regular recipients.
We recommend that you start your brand pitch email template with a strong introduction that will help managers quickly figure out who you are and why they should work with you.
In other words, you should explain why you can be their business partner. No matter how big your audience is, you should highlight your strengths and the benefits of collaborating with you.
One of the best approaches is to start your introduction by mentioning brands you’ve already worked with. Provide some details on what you do and what companies collaborate with you.
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You may also briefly explain what unique contribution you can make and why the target brand should choose you instead of other bloggers or influencers from your niche.
3. Body text
The body text is the main part of your email that follows the introduction. When writing the body text, using personalization is a great practice. Personalized emails always get more opens and responses. In fact, personalized emails have a 32.7% higher response rate, so make sure to do your research and to mention specific details about the target brand.
You may also mention your previous influencer marketing campaigns that you’ve run for similar companies and illustrate your success with some stats. For example, managers will be interested in your monthly visits and engagement rate.
Of course, you won’t be able to provide such information if you’re a beginner so you may need to keep the recipient’s attention in another way.
For instance, you can mention how you’ve learned about the target brand. Tell your recipients that you’ve checked their social media profiles and focus on the things you have in common.
Make sure that all the information is relevant and explain how you’re going to achieve the company’s marketing goals. Be genuine and straightforward, and never promise what you cannot do.
4. What’s next?
Tell your recipients what they should do if they’re interested in working with you. You have to make it as clear as possible. At this point, your prospects know exactly what to expect from a collaboration with you so now you should take the initiative and provide more details about the working process.
For example, you may need the company to send you free samples of their products so that you can test and promote them.
Most prospects would like to be told what they should do when collaborating with an influencer so make sure to describe the process in detail. This way, you will also demonstrate that you’ve already done it so this step will help you build trust.
Your brand pitch email template should also have a clear and compelling call to action. The type of CTA depends on the purpose of your email and the specifics of your work. For example, you can ask a question your prospect should reply to.
You can include a link to your website so that your prospect can learn more about you, or you can also add a link to your calendar so that the prospect can book a call.
Unfortunately, many influencers are afraid to take the initiative and add a strong call to action. If your CTA is weak, your prospects won’t feel the importance of your message, or they may simply forget about it. However, you should also make sure that your CTA isn’t too pushy.
Finally, you should close your brand pitch email template. Keep it short and simple. Wish your recipient a great day. You may also conclude your email by saying that you’re looking forward to talking to them.
Sometimes, you may also add a “P.S.” This is a good approach if you want to end your email on a positive and personal note that might sound a little off-topic.
For example, you can demonstrate that you’ve done your research by saying that you liked your prospect’s latest tweet. It will make your email more authentic.
7. Follow up
Quite often, people are not sure whether or not they should follow up. We recommend that you always send follow-up emails because they can make a big difference. If your recipients don’t notice your emails, follow-up emails will increase your chances to get a response.
At the same time, you shouldn’t be intrusive so we recommend that you only send one or two follow-up emails, without being annoying.
3 Brand Pitch Email Template Examples
Brand Pitch Email Template Example #1
Dear [your recipient’s name]!
My name is [your name] from [your website/blog or the name of your social media account]. I’ve been using [the name of the target brand] for almost a year and I’m reaching out to you because I would like to collaborate with you.
My blog is lifestyle-oriented and it mostly focuses on modern fashion, family, and career [replace with your topics]. Here are some of my stats:
[impressions, engagement rate, monthly visitors, etc.]
I have a highly engaged audience and I think they would resonate with your brand’s mission. I would like to showcase [the product] on both my blog and my Instagram. Here are previous examples of my brand collaborations:
[links to your best collaborations]
If you’re interested in working together, please reply to this email so we can discuss our collaboration in more detail.
Best, [your name]
Brand Pitch Email Template Example #2
Hi [your recipient’s name]!
I hope you’re having a great week! My name is [your name], and I write a blog [link to your blog]. I’m currently planning the 3rd quarter and I’m going to make several posts focused on beauty products.
In particular, I really want to try out [the brand’s product] and I would like to post a review on my site (typically valued at $400 [replace with your figures]). My readers are also interested in Q&A posts about your products so I think we could start a mutually beneficial collaboration!
If you’re interested, please reply to this email so we can discuss the details.
Best, [your name]
P.S. Liked your recent interview for [magazine]
Brand Pitch Email Template Example #3
Hello, [your recipient’s name]!
My name is [your name], and I’m helping brands like [brands you’ve worked with] promote their products online. I’ve been blogging for [years], and now my website gets more than [number] monthly visits.
I heard about [the name of the target brand] when I attended [event or conference]. I checked you on Instagram and Twitter, and I think that your products are amazing.
Would you be interested in discussing collaboration?
Here’s how I work:
- You send me samples of your products
- I plan the content and determine what features of your products my audience will be most interested in
- We decide how we’re going to promote your products (e.g. sponsored posts, giveaways, etc.)
If you want to learn more, please book a call on my calendar: [URL]
Have a great day!
How To Send Your Brand Pitch Emails
The success of your emails also depends on when you send them. We’ve already mentioned that your emails should stand out, and you can make them stand out by avoiding sending them when your recipients get most of their emails.
There is no universal rule on when to send cold emails because all companies work differently, but you should generally avoid Mondays.
On Mondays, most managers plan their tasks for the week and check inboxes. However, their inboxes are likely overstuffed with various emails that they received during the weekend, so they are also more likely to delete any irrelevant emails and emails that just don’t seem important.
We also recommend that you avoid Fridays because your recipients might plan their weekends so they will focus on other things and won’t pay attention to your pitch.
According to statistics, the best days to send your emails are Tuesday, Wednesday, and Thursday. If you send your brand pitch emails at 2pm, your recipients will likely be able to spend some time reading them. The best approach is to test different timing options.
You can also use various email software, such as Mailchimp. This way, you’ll be able to automate your emails and collect lots of actionable data that will help you make your emails more effective. If you want more options, there’s plenty of Mailchimp alternatives to consider.
With a good brand pitch email template, you can quickly write effective emails that will help you get more successful collaborations.
Using cold emails to approach brands might feel intimidating at first, but the truth is that this tactic can bring great results if you know what to include in your emails and how to structure them properly. Besides, you should send your emails at the right time.
We hope that our guide will help you create impressive emails that will start profitable relationships with many brands.
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