How to find new clients fast using Google Analytics

But if you have any experience with Google Analytics, you know that it can be a little overwhelming at first.

And maybe you’re not exactly sure how to use it. But if you know how to use it, it can be a powerful tool get you a ton more clients and make your marketing more efficient.

So whether you’re a complete newbie or you’ve been staring blankly at your stats for a while, here’s a simple 3-step process for using Google Analytics to find more clients for your business.

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STEP #1 – Install it

Google Analytics is a great tool, but sadly it can’t start telling you anything about your website traffic before you actually install it on your site. (And, no, once you install it, it doesn’t magically unlock years of website data.)

It only starts tracking the visits to your site from the day you actually set it up on your website.

So what to do? Head to Google Analytics and follow the prompts.

You might need to install a piece of code on your site, or depending on your platform, you might just have to add your tracking code to a setting inside the admin section of your site.

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And if you think you already have Google Analytics installed on your site – you’re not off the hook!

I can’t tell you the number of times I’ve started to work with a client and either they think they have it installed and they don’t (because it got lost in a website redesign or some other update).

OR – they definitely have it setup but they have no idea what their login is for the account.

So if you’re an old hat at Google Analytics – make sure that:

  1. You’re still seeing traffic data in your account (this means that yes, in fact, the code is still on your site. If it’s not, put it back on there!
  2. You know how to log in at for your site. If you don’t, start contacting the people who have worked on your site to see if they have a login.

Once this is all set, you’re ready for step #2!

STEP #2 – Figure out what’s working for your business

Google Analytics can give you a *lot* of insights, which is part of the reason why it’s so awesome (and part of the reason it can be overwhelming).

So let’s zero in on one of the most accessible and impactful reports in Google Analytics:

The Acquisition Report


This is a screenshot from my own, real-live Google Analytics account.

You can get to this report for your site by logging in and then heading to Reporting > Acquisition > All Traffic.

As you can see in the screenshot, this report gives you a list of the websites that are sending your site visitors. Pretty cool, right?

But just knowing which websites are sending us the most visitors doesn’t tell us the full story of what’s actually working for our business and what’s not. What we need is a way to measure the QUALITY of those visitors.

Out of the box – you can do this with bounce rate.

And if you know anything about bounce rates, you know the lower the better, because a bounce generally means someone is leaving your site having only viewed one page.

And since *most* of the actions we want visitors to take on our websites require viewing more than one page, this can be a sign that this traffic is lower quality. (Want to know if your bounce rate is “normal” – check out this post on the subject.)

Of course – a better way to do this is with Google Analytics goals & Ecommerce tracking – but those are both a little more advanced for the super beginner. (Leave a note in the comments if you’d like to hear more on the subject.)

So take a look at your account right now (if you have one) – what sites are sending you the most traffic with the lowest bounce rate? These might be what’s actually working for your business.

STEP #3 – Act on those insights

Just knowing that certain sites or marketing activities seem to be performing better or worse for us doesn’t actually do anything for our business.

But actually acting on those insights does.

So take a look. Of the sites sending you the most quality traffic:

Of the sites sending you the least quality traffic:

  • How much time or money are you spending on that activity?
  • Maybe it’s time to stop pursuing that activity or hire some help to do it better.

Folding these insights into your marketing planning is what takes Google Analytics from “good to know” to “can’t live without.”

What are you waiting for? Head on in to your Google Analytics account and start acting on those insights to find more clients for your business!

Over to you

Do you have Google Analytics setup for your site? How often do you log in? Do you ever act on the data you see in your account? Share with us in the comments.

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  1. i’m agree about the high bounce rate. Shouldn’t look at it as negative means the end user found what they wanted.

  2. Yes, Liz, I would be interested in more info on Google Analytics goals & Ecommerce. I have Google Analytics installed and have looked at reports — and have no idea what I’m supposed to be getting out of them. I found your post helpful and I think myself and others could benefit by having you expand upon the topic.

  3. This is a great article – very easy to do, even for newbies to Google Analytics. This is something I can easily explain to clients very quickly.

  4. Thank you for this information, Liz, and for keeping it general so beginners like me aren’t scared off. I am in the process of strategizing my business which will launch later this year, so it’s a good time for me to be thinking about this. I would like to know more about Google Analytics goals & Ecommerce tracking, specifically, is it important to have an ecommerce site where I directly sell products on my site, or can I get this information if I use a third party like

    Thanks again!
    Jenny Goring

  5. Great information! I’ve often looked over my google analytics information and just thought it was interesting but didn’t see a benefit. Now I can start reviewing the information with a purpose!

    I would love to read more tips about analytics.

  6. Personally I find the ‘bounce rate’ is not the be all and end all of Analytics.

    A high bounce rate can indicate that the visitor found what they were looking at and this is certainly a feature if you include contact details on every page – If you offer the service they are looking for and show them how to get in touch you will have a high bounce rate – that itself is no negative. I find analysing the time spent on each page is more useful and how that visitor found that page….

    1. Hey Jim! Thanks for your comment. I think your point is well taken – that every website might have it’s own story that you need to bring to your analysis. I still stand behind bounce rate as a good starting point for the super beginner to Google Analytics but even as I state in my post I think goals & ecommerce tracking are a better way to evaluate quality traffic. Still – you definitely have to take your own website & business into consideration to make sure your analysis makes sense for you.

  7. This is an incredibly helpful article for me, I’m new to this field and I put the analytics on my site. Its been there for a week or so now and I’m confused on one of the sites it says I get my traffic from. it doesn’t have a specific name just a url, but when I type the URL in it brings up a jewelry sales site which I have no affiliation with. Do u have any ideas to what could be causing this or is it something that google has to fix?

    The URL if the site is

    Thank you,

    1. Hey Alexis! Glad you found the article helpful! From time to time you’ll see “spammy” looking sites like these in your traffic sources – no harm in seeing them and no need to remove them from your analytics. Hope that helps 🙂

  8. Thanks for the article Liz. Good tips. As you said Google Analytics can overwhelm most people – but your tips kept it at a high level (great for beginners).

  9. I agree with Jim about the high bounce rate. Shouldn’t look at it as negative means the end user found what they wanted.

  10. Hey Harris! Thanks for your comment. I disagree that a bounce always means the end user found what they wanted. I linked to my post about bounce rates in the above post but a bounce can happen for a number of reasons – including tech errors on the page or a website’s failure to deliver on it’s promise to the user (meaning a misleading headline or bad UX) or many other reasons that you can address. Which is why it’s a great place to start for beginners to analytics. But I do agree with Jim that your specific website circumstances could be affecting how bounce rates plays out in your analytics.

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