Word-of-mouth marketing is a type of promotion that relies on existing clients and potential clients communicating, or sharing, information about a product or service.
It is an effective, low-cost method of gaining clients that can be beneficial for both large and small businesses—including freelancers.
Word-of-mouth marketing improves customer loyalty and increases customer retention, as customers are more likely to trust recommendations from friends and family than from a business itself. It also helps businesses spread awareness of their products and services, and can be a great way to generate leads and increase sales.
To effectively use word-of-mouth marketing, freelancers must create an environment where clients are more likely to talk positively about them and their work. Freelancers can do this by providing excellent customer service, offering rewards for referring friends, and building relationships with clients.
See also: Freelance Niche