A client proposal is a document drafted by a freelancer or agency that outlines the scope of any given client project—including the timeline, deliverables, cost and payment terms and any other relevant information. This document serves as the final deal points following negotiations between the freelancer/agency and the client. It should be detailed, comprehensive, and well-written so that the client can clearly understand the value that the freelancer/agency will provide.
For the freelancer/agency, a client proposal is an opportunity to showcase their skills and demonstrate why their services are worth the proposed cost. It may be structured in a logical manner, beginning with an introduction and then going into detail about the scope of the project and how it can be delivered within the desired timeframe. It should also include any potential risks, such as copyright issues, as well as any potential benefits, such as knowledge transfer or long-term savings. The proposal should include the payment terms, such as whether the freelancer/agency will be paid upfront, after each milestone or upon project completion.
Having a well-crafted proposal is essential in any freelancing/agency project. It is the first step to establishing trust between the client and the freelancer and serves as the foundation for the successful working relationship. A good proposal not only helps the freelancer/agency win the job, it also sets the course for a successful project.