A creative brief is a document that outlines the scope of a project and provides a platform for the client and freelancer to clearly communicate their respective goals and expectations.
It is a key document for setting clear expectations for both the client and the freelancer and can be an essential communication tool in the world of freelancing. A creative brief can include the desired outcome of the project, the target audience, the timeline, budget, and any applicable legal information.
It should provide direction for the freelancer in terms of the desired outcome of the project and the timeline for completion. It also serves as a reference point for discussions between the client and freelancer throughout the project. A well-written creative brief can help ensure that the project is completed on time and up to the client’s standards. It can also reduce the chances of misunderstandings leading to costly changes or scope creep during the project.