In the world of freelancing, “productizing” refers to the process of turning a service-based offering into a product that can be sold and delivered in a more standardized and scalable manner. Instead of providing custom solutions or services tailored to each individual client, freelancers create a packaged offering with predefined features, deliverables, and pricing.
Productizing allows freelancers to systematize their work, streamline their processes, and potentially reach a wider audience. By creating a product instead of a service, freelancers can leverage their expertise and create a more predictable and efficient workflow. This approach can also help freelancers differentiate themselves from competitors and potentially increase their earning potential.