It’s January, which means everyone’s going crazy about setting goals for the year.
Whether you’re clipping along nicely with your goals or still trying to figure out exactly what you want to do in 2019, there’s something you must know:
Goals don’t bring success in business.
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And no, I’m not going to say that acting on your goals doesn’t bring success. That would be a total cop out. Of course acting on goals is better than setting them.
I’m saying setting huge goals for your company might be doing more damage than good. And there’s something much easier, but much more impactful that you can do to take your business to new heights this year.
What’s more powerful than a goal?
I’m not the first to say it: habits are better than goals.
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Habits run circles around goals. Habits freaking eat goals for breakfast. I’m not kidding.
As an example, last year I decided I was going to forget setting goals around losing weight and instead develop habits that mapped to my desired outcome (being healthier). So I started forcing habits like eating way more veggies and going for a walk/run every weekday.
The results? I’ve lost about 70 lbs (32 kg) and I ran my first 5K last Fall with a pretty great time for my first real attempt.
It works the same in business—building habits into your daily work will get you much further than setting some arbitrary, sexy goal in January which you promptly forget about or get frustrated by before March.
When you set a goal, you’re challenging yourself to some lofty aspiration months or years down the road.
Let’s say, for example, that you have a goal to make $100,000 from your business this year. An admiral, doable, exciting goal.
You start down the path—you divide $100K by 12 months in the year and come up with $8,333 per month to hit your goal.
Then you get started.
You work your butt off every day— you’re hustling. You’re putting in the hours it takes to reach that $8,333.
At the end of the month, you’ve reached $7,000 in revenue. Not too shabby. But at $7K/month, you’ll only see $84,000 in revenue from your business this year.
84% of your goal.
So what happens at the end of January? You get discouraged. You start to realize how hard it’s going to be. Maybe too hard. Maybe you ought to just…quit.
You might keep this lofty goal in the back of your mind, but you realize it will probably never happen.
- Which makes it much easier to take that low-paying client who sucks all your time away.
- It makes it easier to feed the fear of calling new clients.
- It makes you give half-effort in your marketing.
You become lazy and compliant because, after all, what’s the use of hustling if you can’t reach your goal, right?
You basically give up. You slip. You slow down.
By October, you’re completely demoralized, you take a couple months really slowly, using the holidays as a good distractor.
And next January it starts all over again.
Has this happened to you? (Share your story in the mastermind.) It has to me. In business, in health, in spirituality, in lots of things.
And why wouldn’t it? We’ve been trained to set lofty goals and “make plans” to achieve those goals.
But it’s so much easier to throw out a huge lofty goal than to throw out a simple habit.
Let’s take the $100K example again. What are some of the habits you have to adopt in order to hit $8,333 each month?
Here are a few ideas:
- Every afternoon, get in the habit of checking your email and responding to any potential client inquiries or solving any problems with current clients. This 30-minute habit can compound for major improvements over weeks and months.
- Every month, make a habit of following up on outstanding payments with clients—this will help you recover any missed payments before they’re too far gone to reclaim.
Consistency—in whatever you choose to do—is what will set you up for long-term success.
Then, when you don’t hit the $8,333 per month the first month, you don’t give up, you adjust and you keep moving forward with your habits.
After the first 30 days, they’re easy now. You just sort of do them. You don’t have to torture yourself to do them. You don’t have to trick yourself into doing them. You just do them.
Mondays, you write. Tuesdays you promote your business. Wednesdays you network with other creatives.
Whatever it is, be consistent. Get in a rhythm. Once you’re in a rhythm, it’s much easier to stay in one. And if you miss a day or week, it’s easier to get back to your daily habits than to try and ramp yourself back up to a gigantic goal.
So forget enormous lofty goals this year.
Build a habit to last the entire year and beyond.
You’ll be amazed what kind of progress you’ll see.
Have something to add? Share it in the mastermind.
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