How to choose an invoice app for your freelance business

Nobody likes writing invoices, but we all like getting paid, don’t we?

From web designing to providing digital marketing services, starting up and running a self-owned business requires a fairly in-depth knowledge of the various aspects of working with your clients. One such aspect – is invoicing.

However, with all the tools and software available today, it can be hard to choose the right invoice app for your freelance business.

Instead of reviewing the endless sea of apps available, we’ve put together a list of the most important features to consider when you’re looking for a new invoice app.

screen-shot-2016-10-19-at-4-20-42-pmThis article is brought to you by our partners at AND CO. With a sleek app and a real-life human on your side, AND CO is all you need to take the headache out of billing as a freelancer. Our partnership has not affected the value or content of this article. Learn more at

Choose an invoice app that’s built for freelancers

Because freelancers don’t usually sell physical products, there’s a lot less headache in your accounting. You don’t have to worry about buying materials or how much it costs to produce whatever it is you’re selling.

One-size-fits-all accounting apps have a whole lot of unnecessary information in their reports that don’t apply to you and can even confuse you. Freelance invoice apps are more streamlined, containing only the things you need.

If you work by the hour, time tracking is essential

When you charge a flat rate for your services, invoices are very simple and only take seconds to create. When you work by the hour, you want a software that tracks your time accurately and gives you the ability to automatically add it to your client invoices. AND CO is the app you need for this, which offers automatic invoice creation and support from a real live human.

Recurring billing makes managing retainers a snap

With more and more freelancers switching to retainer-based pricing, recurring billing is a completely hands off process. The invoicing software automatically generates and sends an invoice every month.

Connect it to your favorite payment method, and you’ve got your billing 100% automated.

Insightful reporting helps you understand your business

Detailed income statements, reminders on late payments, ability to easily export your information anytime – these are some of the reporting features you should expect from a well-thought invoicing app.

Reporting, if done right, can be a powerful yet simple tool to give you all the invoicing insight you need.

Recognize there is no perfect tool

No matter how great an accounting software is, keep in mind that nothing is perfect. Or permanent. And it’s always beneficial to keep evolving and evaluating your practices to keep on improving. Always give a serious consideration to invoicing apps that evolve over time. Having said that, as is the case with most freelancers, the elementary requirements specific to invoicing tools tend stay the same from year to year.

Wrapping it up

Now that we’ve gone over the most important features of an invoicing software, it’s your turn!

We’d love to hear about your experiences in the comments!

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About Sharon McElwee

Sharon McElwee is a copywriter and freelance business coach dedicated to help people get better at making real money doing what they love. Check out her free e-course to earn an extra $1000 in the next 30 days.


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