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Over $500K/year working just a few hours a week with Brian Casel of Audience Ops

We interview Brian Casel: entrepreneur, product designer, writer, trainer at flagship training program Productize, host of ProductizePodcast and Founder of AudienceOps, a done-for-you content marketing service.

Brian Casel has an expert entrepreneur’s eye for turning products into services and vice versa.

He runs Audience Ops, a productized service that offers all aspects of content creation for companies. Before that, he ran Restaurant Engine — a niche WordPress site provider, where he really honed many of the processes his business still uses today

In this wisdom-packed episode, you’ll hear Brian talk to us about transitioning from productized services to a SaaS model business generating over $500K/year.

He also discusses what AudienceOps was like 6 months into development, touches on team management and how he handles developing a new product while supporting an existing one.

This episode of Freelance to Founder is brought to you by:

Gusto is an all-in-one modern solution for payroll and HR needs – that can help you scale up from Freelance to Founder. Listeners of this show can get a whopping 3 months of Gusto completely FREE by visiting

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We hope you enjoy season 6 of Freelance to Founder. If you do, please take a moment to leave an honest review and rating on iTunes.

Freelance to Founder is a production of Millo.

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Written by Millo Team

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Millo has been serving founders & freelancers since 2009. We are a team of experienced freelancers ourselves with over 30 years of combined freelancing experience. This piece was written by multiple members of our expert staff.

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