Last week, I had an opportunity to speak to a group of students at my Alma mater and I had a complete blast.
My presentation was titled something like “Skipping 3-5 years: how starting a blog in college helped my skip entry level and land the job of my dreams.” I spent weeks researching, developing thoughts and theories, and really pouring over what I was going to tell these students.
I showed up on the day of the presentation, gave 2/3 of my speech and then it happened:
A young guy in the back raised his hand.
“What do you mean you make money from your blog? How do you make money from writing posts all the time?”
In that moment, it hit me
I had prepared all of this upper-level, deeply insightful content, when all he really wanted to know was how he can turn a blog into a profit stream.
We’re talking any money at all.
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- He didn’t want to know how to make six figures from a blog.
- He didn’t want to know how to get millions of readers.
- He simply needed me to help him connect the dots from blog to money.
See, to him, I was an expert in that.
And while the curse of knowledge tricked me into thinking that everyone knew how to at least make a few pennies from blogging, what I didn’t realize was this guy simply didn’t.
I’m glad some brave kid at the back of an auditorium had the guts to ask me what the heck I was even talking about.
Because it reminded me that, to him, I’m an expert.
It reminded me (even though I’ve written about it before) that you don’t have to be the world’s leading expert on anything to start a business, create a blog, write a book, or whatever you dream of doing.
You may not feel like an expert in anything. You may not feel like you have anything worthwhile to write about on your blog, say in your podcast, or present to a class at your former University.
But you can do it.
Because, well, you’re an expert to someone.
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