3 Simple mindshifts that help you make more as a freelancer

If you’re like me and value practical, actionable advice, you might be thinking something like this right now:

Mindset? Seriously? How the heck is that going to help me make more money?

I get it – I really do.

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It’s easy to think that a lesson on mindset is just going to be a silly waste of your time.

But I’m here to tell you that it’s not.

In fact, I’d be willing to bet that I’d never have been able to scale my freelance writing business to $5K/mo in four months if I had held myself back with a negative, harmful mindset.

Ready to learn more?

If so, keep reading. I’m going to go over some simple mindset shifts that can help you earn more money and grow your freelance business faster.

1. Seeing yourself as a business owner rather than an employee

You probably got into freelancing to gain more freedom and control over your career.

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So, why sacrifice that freedom and control by treating your clients like they’re your boss?

Seriously – if you want your clients to respect you and pay you well, then you need to stop picturing yourself as their employee.

Instead, start to see yourself as a business owner who is helping them reach a specific goal – because that’s exactly what you are.

And start acting like a business owner too. That means you need to:

  • Actively seek out new clients. You can’t just apply to writing jobs like an employee or bid on crappy UpWork gigs that end up paying less than minimum wage if you want to grow a highly profitable freelance business. You need to use cold emailing, social media marketing, and other strategies to build your own clientele.
  • Set up a website for your freelance writing business. That website should sell your services to a specific target audience – not just tell who you are and what you do.
  • Consistently remind yourself that you’re a business owner who deserves fair pay and treatment from clients. Doing this will help you become more confident over time.

And remember, acting like a business owner means treating your clients well too.

Hit deadlines, be personable, and deliver stellar work.

If you can do those 3 things consistently, you’ll set yourself apart from many other freelancers – trust me.

2. Believing this is going to happen for you

Can I let you in on a little secret?

When I started out as a full-time freelance writer, I never asked myself whether or not it was going to work out.

I didn’t really have a backup plan.

Instead, I set an income goal for myself and consistently took action to meet that goal.

Any time I had a negative or pessimistic thought, I blocked it out and told myself that I would achieve the level of success I wanted, no matter what it took.

And that attitude played a major role in my success as a freelance writer.

My point here is this:

You need to be optimistic if you want to start bringing in some serious cash as a freelancer.

Don’t get me wrong – you can’t just show up with an optimistic attitude and expect things to work out.

You have to set goals for yourself, plan your time, and work hard.

Just make sure you stay optimistic along the way.

3. Letting go of impostor syndrome

One of the main reasons freelance writers don’t find high-paying clients is because they get in their own way with thoughts like these:

There’s no way I’m good enough to write for this client! Seriously – I’m not really even a writer. They’re going to find out and fire me.

Sound familiar?

If so, there’s a good chance that you’ve got Impostor Syndrome.

Don’t worry – it doesn’t mean you have a serious psychological disorder.

It just means you feel like an untalented fraud even though you’re clearly competent and capable of delivering what the client needs.

Here are a few tips to help you overcome Impostor Syndrome:

  • Look back at positive feedback you have received. Reflect on your success, and more importantly, give yourself some credit for it!
  • Remind yourself that no one is perfect. Even the most successful freelance writers feel like failures sometimes.
  • Stop comparing yourself to others. Focus instead on what you can offer to your freelance clients.

Bottom line:

Freelancing is tough sometimes, but you can train your mind to work with you rather than against you.

Make an effort to encourage yourself every day – as long as you’re doing the work too, your efforts will pay off.

How has your mindset changed since you started freelancing?

Let’s talk about it in the comments section!

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About Jorden Roper

Jorden Roper is the fuchsia-haired founder of Writing Revolt, where she shares no-BS advice for freelance writers and bloggers. Get her free, in-depth course on how to build a highly profitable freelance writing business (even if you’re a total newbie) here!


  1. Excellent advice!!! The first point says it all; changing the mindset.

  2. Good Information!! Journey as freelancer is lots of new turn and learning,

    • Jorden Roper says:

      Thanks for the positive feedback, Suneel! There’s definitely a lot of learning involved in freelancing – that’s for sure!

  3. Instead of calling myself a freelancer, I say I am a graphic designer with my own studio. For my head, I am a business person not an employee looking for work and for my clients, I am a business person on an equal level with them. Makes for a good working relationship all around.

    • Jorden Roper says:

      That’s awesome, Karen! 🙂 Sounds like you’re doing a great job of positioning yourself as a confident business owner!

  4. Yup.

  5. +1 for mindshift #1 “Seeing yourself as a business owner rather than an employee”. This has been a biggie for me!

    I’m more than happy to work with clients that treat me with mutual respect and biz professionalism. Thank-goodness for a more thorough initial screening process!

  6. This mind shift is so important! Thank you!

  7. Jorden,
    Just wanted to say you truly are an inspiration to me! Especially after I read your personal story and how you changed everything in your life to follow your dreams. Thank you so much for all your awesome advice.
    April at The Muse Shop

  8. Excellent advice. I have recently started the ride in freelance bandwagon and learning the ropes now. Your post gave me some cool pointers to think about. Thanks

  9. Vladislava says:

    Good article with clear message. Working as a freelance translator and a copyrighter for 3+ years, I often catch such thoughts as mentioned for the Impostor Syndrome


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