Using live video to promote your freelance business

If you’re a freelancer, promoting your business is arguably one of the most important things you need to do to stay competitive.

However, maybe you’re not interested in the traditional promotional methods like business cards, trade shows and direct mail materials.

That’s okay because thanks to technology and social media, audiences have become increasingly hungry for streaming content.

You can capitalize on that reality and use live video as a promotional tool for your freelance business.

Keep reading to learn how.

Give a Tutorial Through Facebook Live

Facebook Live is a relatively new service offered through the social media giant that allows you to instantly broadcast live content that appears in Facebook users’ news feeds.

One of the clearest advantages of using Facebook Live for promotional purposes is that it doesn’t require users to download any special software to see the live videos you post.

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They simply start playing as people scroll to them in their feeds.

Think about using Facebook Live to teach viewers how to do something that would be hard to convey through text alone.

For example, maybe you’re a freelance videographer who teaches frequent classes that help everyday people learn how to take better video footage of memorable events — from weddings to a baby’s first steps.

You could use Facebook Live to go through things like settings, camera angles and lighting, but on a very basic level.

Then, once you’ve gotten people hooked, invite them to take full, paid classes.

Facebook Live lets you gauge how people react to your content in real time and makes it easy to read viewers’ questions as your broadcast progresses.

You can also tailor content to the needs of your audience for optimal results.

It’s possible for viewers to get notifications before live broadcasts start, so they won’t miss a second of the action.

Use Periscope to Give People a Peek Inside Your World

Periscope is an app that broadcasts live content from and to smartphones and tablets.

It’s a great option to depend on if you’re trying to emphasize how your freelance business involves an exciting atmosphere that clients should want to tap into.

Hayah Beauty, an Alabama salon, did just that in an effort to fill potential and current clients in about what’s happening at the establishment.

When Darrius Peace, the salon’s owner, started using Periscope, he had about 50 viewers per day. Within three months, his reach had broadened to about 1 million worldwide visitors.

Reportedly, people get so excited by what they see on Periscope that they decide to make appointments to sit in the styling chairs and ultimately leave the building with new looks.

Also, the salon ships styling products to people outside the area, and Periscope broadcasts help to set expectations by showing individuals using the products and highlighting the results they got.

Perhaps your freelance business involves a very detailed process that goes unnoticed by most people.

By broadcasting a Periscope video, you could go in depth about the various things you do from the start of a project, through to its completion.

After people gain a genuine understanding of the hard work and precision that goes into everything you do as a part of your freelance business, they’ll be more likely to want to become your newest customers.

Host a Live Discussion With Hangouts on Air and YouTube

Hangouts On Air is a Google service that, when used along with YouTube, allows you to show live video content in multiple places at once.

Specifically, you can simultaneously stream the broadcast on Google+, YouTube, and your website.

Get started by simply making tweaks to your YouTube settings and working via a section of the site called Creator Studio.

After enabling live streaming, you’ll be all set to start sending your sessions to the world.

As a freelancer, you can make the most of this opportunity by hosting a live panel discussion that takes place between some of your colleagues, plus a few tastemakers.

One of the most effective ways to market yourself, and your business, is to demonstrate how you’re an authority.

Consider participating in the panel along with the others you’ve asked to join in, and get someone else to be the moderator.

That way, you’ll be fully able to speak your mind on the topics that matter to you.

Just be sure to come up with some questions beforehand so the person who’s monitoring the discussion will be able to keep the chatter on track.

Deciding What to Talk About

When deciding what to talk about, always try to relate the topics to your business.

Maybe you’re a freelance writer who specializes in SEO copy and blog posts. It would be useful to bring up some methods of writing worthwhile content, despite ever-changing search engine algorithms.

Furthermore, you could give first-hand accounts of how you’ve dealt with using awkward keywords so they sound natural, but they still get included in the content for the specified number of times.

When you’re able to speak with clarity on those things, you’ll demonstrate by example you’re well able to craft the kind of content potential customers want and need.

A live discussion is one of the many things you could do to start establishing yourself as an expert freelancer in your field.

You might host a podcast, teach a class, or maintain a blog.

Many freelance writers also sell e-books through their websites.

If you’re able to successfully portray yourself as someone who has enticing insight, the live video discussion could stimulate sales of things you’ve written.

Wrapping It Up

Hopefully these ideas have sparked your inspiration and made you start concocting ideas for how to spread the word about your freelance business through innovative and engaging live streams.

Because all the apps mentioned here have similar functionality, you may want to try them all and eventually stick to using your favorite for the sake of consistency.

Have you used video as a freelancer? Tell us your tips in the comments section.

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  1. Great Article. I have tossed around the idea of using Facebook live for a tutorial. I thought it would be a great way to finally start taking advantage of my company Facebook page. Currently I use Hangouts and I have done a few WordPress tutorials but I had no idea about Hangouts on AIR! I have been playing with it since 6 this am 🙂 Love it!

  2. Great tips Lexie. Video is definitely a great way to differentiate and stand out from the crowd while establishing yourself as a leader. Video is awesome if you’re comfortable stepping in front of the camera. With YouTube being the #2 search engine, Video is certainly a great way to be found online for new business and replicate yourself without having to say the same thing over and over again.

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