Freelancing has become a very lucrative career path, as it offers more flexibility and freedom than permanent employment. However, while it can be gratifying, success is not always guaranteed—especially in very competitive fields.
To succeed as a freelancer, you need to look more valuable and professional than your competition. Here are a few pointers to help you achieve that goal.
1. Create an impressive and credible online presence
If you do not have an online presence, clients will immediately call into question your legitimacy. Potential clients want to be able to research you online to make sure that you are reliable. You are more likely to secure a steady flow of jobs if you have an impressive work history that can be easily accessed online and reviewed.
You can easily build your online presence on social media platforms like LinkedIn and Facebook to connect with potential clients across the globe. Endeavor to keep your online presence up to date while maintaining professionalism. This means avoiding filler content and sticking to posts that are in line with your business’ bottom line.
2. Get client testimonials
In the absence of word-of-mouth recommendations from family and friends, clients look to testimonials from their peers when shopping for a freelancer or anything online. Testimonials from real clients boost your credibility since they are unbiased opinions about the quality of your product or service.
Provide a professional platform for your clients to leave their testimonials. You can then display the positive ones in your portfolio, website and social media platforms.
3. Have a professional voicemail greeting
Most business communication today takes place over email. As such, to most freelancers, creating a customized voicemail greeting is not that important. After all, with the automated voicemail on your phone, do you need to create a custom voicemail message?
A casual voicemail greeting can make potential clients doubt your credentials. This can be the difference between new business and missed opportunities.
If you have no idea of how to record a customized voicemail greeting, you can easily access a list of business voicemail examples and templates from various online sources to help you.
I hope that these tips can help you step up your professionalism as a freelancer.
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