Solving your clients’ problems is critical to becoming an invaluable go-to creative, and therefore, to becoming a successful entrepreneur.
When your clients have a problem in your area of expertise, you want to be the one they think of first.
However, if you’re like most creative entrepreneurs, you’re already thinking about what you’re going to pitch to your client while they’re explaining their needs / goals.
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Just listen. Then respond.
In order to become a true problem solver, you need to start listening to hear what your client isn’t saying.
Example 1: If they’re saying, “we need a new website,” the larger issue may be that they’ve saturated the local market need more clients elsewhere.
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Example 2: Or “we’d like to create a new discount / coupon card” might mean that they’re struggling to turn interested customers into buyers.
(Or it may be something else entirely.)
But when you’re really listening to what your client is saying, you can ask the right questions to determine the real business problems. They may be things like:
- limited marketing resource people
- lack of consensus
- cash flow problems
- need to increase sales quickly
- need to reduce expenses
- need to work more efficiently
Sometimes, especially if you’re just learning this technique, it can be difficult to read between the lines.
If you don’t really know what your clients problems are, here are 3 key questions to ask:
- Where are you now?
- Where do you want to go?
- What challenges are in your way?
Want more on becoming a great listener? Check out these posts:
- 1 Sure-fire sign you’re wrecking your chances with new clients
- What my dentist taught me about turning prospects into paying clients
So what does all of this have to do with brainstorming blog topics quickly?
Turn common client problems into blog posts
Once you understand your clients’ problems, the content is easy (or easier).
Get asked the same question frequently? Or are you asking the same questions over and over?
These topics make EXCELLENT blog posts that potential clients want to read.
Why? Because you’ll be writing about solving problems just like theirs. (You can even write a case study on a favorite – and willing – client.)
By giving prospects content that helps solve their problems, you form a relationship as a trusted advisor.
So use Google docs, Excel, Evernote, or whatever your go-to software is and list your clients’ top 4 problems.
Then turn those problems into blog topics.
It’s that easy.
And keep listening in new client conversations! Listen for phrases like
- “I which I knew how to…”
- “I wish we could…”
Before you know it, you’ll have a years’ worth of material!
How do you brainstorm great blog topics?
Share your ideas in the comments!
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